JS Industries

JS Industries – Jason Stephenson

JS Surfboards was started by Australian shaper Jason Stephenson. Over the last ten years it has grown to become one of the most influential surfboard manufacturers in the world. The JS team is made up of the best surfers on the globe. The team includes Jordy Smith, Joel Parkinson, Bruce Irons, Luke Egan and Mark Occhilupo. With the influence of such high profile riders, JS has been able to produce Pro Models that appeal to all levels of surfing due to the varying sizes of these riders. For bigger guys the Luke Egan and Jordy Smith models have plenty of volume and width. The Parko model is great for you medium size surfers and the Bruce Irons for lighter guys. For the surfers looking at more traditional surfing, or a great traveling board, the Occy model will have you covered. Along with all the team models, JS produces a large number of small wave and regular short boards that will work from 1 ft mush to perfect 6 to 8 ft Indo. JS has been at the forefront of high performance small wave models that not only paddle and catch waves easily but allow the rider to push their surfing as per the regular shortboard. He has released the following models; the Nitro, V2.1, Black Box and the Kingpin will get you amped to surf tiny waves.

See the range

JS Industries

THE JS REVOLUTION & ROCK N ROLL AT SURF CULTURE NOW…

Posted on: Thursday, November 17,2011

It was another big day for board deliveries yesterday. If you’re looking for a new board, remember, Surf Culture will have it, or get it for you! Two of the boards we got yesterday are BRAND NEW from JS INDUSTRIES. First up is the REVOLUTION – a close relative of the hugely popular BLAK BOX. The REVOLUTION is one of the boards that Parko rode at Trestles this year. It’s basically a continuation of that small to medium wave performance board that has been the trend over the last few seasons. It keeps a wider, fuller outline up the top, but pulls in nicely through the tail, keeping it feeling closer to your regular board. Add carbon strips on the bottom to give extra flex, and you’ve got yourself a killer board! RRP $830

REVOLUTION

Revolution is the brother of JS best seller, The Blak Box.

KEY FEATURES;
- Flat rocker with double concave under the chest continuing on with another double concave between the fins
- Extra thickness over the central part of the board with a dome deck, lower rails and excess outline curve
- Slightly pulled tail width compared to Blak Box
- Strategically placed carbon strips on the bottom of the board from nose to centre of the fins for flex control
- Single layer “S Glass” cloth from the USA that is lighter, whiter and much stronger than any other glass fibre on the market
- More flex than ever before due to the single layer glass on deck and bottom
- Revolution is the latest and most technically designed model that JS has EVER released

It’s available in the following sizes;

Whilst we’re on the topic of new boards, JS have also released a new model called the ROCK N ROLL. It’s based on another one of their most favorite models, the NITRO. It’s got a little more pronounced double concave and vee out through the tail than the NITRO. It also takes touches from the I AM RED. A fun little board for guy’s who love a swallow tail. RRP $785

JS FOR PARKO, JULIAN WILSON & ACE BUCHAN

Posted on: Thursday, September 29,2011

The good times just keep on rolling at Surf Culture. We’ve gotten through electrical fault we had earlier this week and now we’ve opened a box from our friends on the Gold Coast, JS Industries. What a box it was! Full of boards that were destined for Joel Parkinson, Julian Wilson and Ace Buchan. They couldn’t keep them on the racks at the factory any longer as the boys are overseas gearing up for the next event, so they sent them to us at Surf Culture. These boards are ALL brand NEW, NEVER RIDDEN, some have sprays, all have FCS fin systems and carbon tail patches. You can bet your bottom dollar that these won’t be around for long. Clear some space on your board racks at home, sell a car to make room if you have too, throw out a couch. Don’t worry about what your girlfriend or wife will say! Do it! RRP $785

We’ve got the following 2011/12 High Performance boards;

5’9 Parko BlakBox

5’9 Parko BlakBox – Spray

5’10 Parko Prodigy – Spray

5’10 Julian WIlson Prodigy

5’10 Parko Round Tail – Small/Medium wave board

5’11 Ace Buchan 6 Star

6’0 1/2 Parko Forget Me Not

6’1 Julian Wilson – J-Bay Special

6’1 Julian Wilson ‘Monsta’ (New Model)

6’3 Parko Step-Up

Happenings

Posted on: Wednesday, July 13,2011

Winter has struck with a vengeance the last few weeks and so have the swells we’ve been getting. I hope everyone’s been getting their fix and soaking it all up. Excuse our lack of updates lately but our regular IT Dude, Liam has escaped the cold and is sampling the warm waters of Mexico. From all reports hes been scoring too!

The view from Liams room

We’ve had plenty of new stuff hit the store in the last few weeks, JS has just unveiled his new ‘PRODIGY’ model. They arrived yesterday and look and feel great. The ‘PRODIGY’ is great for guys who love the volume of the ‘Kingpin’ and ‘Blakbox’ models but want something that will allow them to surf better waves. Features a pulled in round tail for tight turns in the pocket, a lower rail which allows easier transition through turns and a 5 fin option for use as a quad or a thruster. Its available from 5’8 to 6’4, RRP $785.

Surfculture now stocks a range of SURFTECH surfboards, We have MR super twins, SIMON ANDERSON Mollusc and AL MERRICK Flyers in store for you to check out. If anything else in the SURFTECH range catches your eye and if it’s available, we can order it in! RRP $850

If you’re still braving the cold and you haven’t picked up a new steamer yet, We still have plenty of new season steamers on the racks that will keep you nice and toasty! So come up for a visit and we can fit you correctly and get you a suit that will keep you siked to surf during these colder months.

Lastly check out this footage of Timmy Curren shredding on a Channel Islands Motorboat.

TIMMY CURRAN from Kyle MacLennan on Vimeo.

Catchya!

-Pat

JS ‘PRODIGY’ IS COMING…

Posted on: Wednesday, June 15,2011

JS is set to release a new model called ‘The Prodigy’ later this year. I can’t say to much, but if you liked the Kingpin, then this board will be right up your alley. This board has been in the pipeline since last November and has been tested thoroughly by Parko, Luke Egan, JS and Occy. Expect to see it at Surf Culture soon! RRP $785

JS ‘FORGET ME NOT’ SURF CULTURE EXCLUSIVE…

Posted on: Friday, May 13,2011

The much anticipated release of the NEW ‘Forget Me Not’ from JS has come early for Surf Culture. Be one of the first guys to have one of these under your feet. We have a size range from 6’0 – 6’3 in stock at the moment, fresh from the factory this afternoon. They are so fresh, I’m still wiping the dust off! RRP $785

JS FORGET ME NOT…COMING SOON!

Posted on: Wednesday, May 04,2011

Over the last few weeks we have been getting a lot of inquiries in regards to the Forget Me Not. This is the board that Parko won Bells on over the Easter Break in pumping waves. Surf Culture has a size range of these arriving in the next few weeks in time for the release of this brand new model. We are taking orders now, so get yours in and be one of the lucky first!

FORGET ME NOT

This is a new model derived from what Joel calls the “best board ever”. After getting creased in the Semi finals of the Quiky Pro it was left in the factory for repair only to go missing. We were unsure if someone pinched it, mistook it for junk or we just lost in amongst the factory madness. It was always talked about and versions were tried and tested but to no avail. After no luck with a blind replication, one year later it was found in a deep lonely corner, dusted off and the bromance was restored. Joel to this day still claims it as the “best board ever” for ultra hi performance, experimental surfing in 2-6 foot. The slight single/double concave under front foot, deeper double concave through the fins and a flatter rocker than his signature model help make this board one of Joels all time favorites.

IT’S COMING…

Posted on: Friday, April 08,2011

Now’s the time of year where you’ll probably start thinking about, or locking in your Indo trip. It’s the time of year where the water starts to cool down at home, and those swells march up past West Oz and grace the shores of Indonesia. It’s hard not to get excited about warm water, blue barrels and Bintang. It’s also the perfect time to think about a new board for your adventure, whether it’s to Ulu’s, G-Land, Nias or deep in the Indonesian archipelago. JS has shaped Surf Culture some fine looking boards for this purpose. We have a great range of boards from 6’2 – 6’6 in a few different dimensions. They include team logos and come standard with FCS fins. Get amped! RRP $785.

MEGA BOARD SALE, JS, CHILLI, MERRICK, DAHLBERG, XANADU, LOST…

Posted on: Thursday, February 17,2011

It’s that time of year! We need to clear some space for some new models that are about to hit the racks in the next few weeks. There are some great deals to be had on some of the best shapers around. If you’re looking to save some coin, check out the list of boards we’ve got on sale below…then get yourself in here and grab it before it’s gone. If you’re after something in particular, make sure you get in contact with us, or drop in to the store. You snooze, you lose!

AL MERRICK

5’8 MTF – WAS $820 NOW $650

5’10 MTF – WAS $820 NOW $650

5’6 BISCUIT – WAS $860 NOW $650 SOLD

5’8 SKINNY FISH – WAS $820 NOW $620

DAHLBERG

6’1 X 18 1/4 X 2 1/4 – WAS $760 NOW $590

6’4 X 18 3/4 X 2 3/8 – WAS $760 NOW $590 SOLD

6’5 X 18 3/4 X 2 7/16 – WAS $760 NOW $590

6’6 X 19 1/4 X 2 1/2 – WAS $760 NOW $590

6’8 X 19 1/2 X 2 5/8 – WAS $760 NOW $590

JS

PARKO 6’0 X 18 1/2 X 2/14 – WAS $765 NOW $620

BRUCE IRONS 6’1 X 18 1/4 X 2 3/16 – WAS $765 NOW $620

BRUCE IRONS 6’1 X 18 1/2 X 2 3/16 – WAS $765 NOW $620

BRUCE IRONS 6’1 X 18 3/8 X 2 1/4 – WAS $765 NOW $620

LUKE EGAN 6’4 X 19 1/8 X 2 1/2 – WAS $765 NOW $620

CHILLI

5’4 PURPLE PEPPA – WAS $750 NOW $570

5’7 PURPLE PEPPA – WAS $750 NOW $570 SOLD

5’7 PURPLE PEPPA – WAS $750 NOW $570

5’8 PURPLE PEPPA – WAS $750 NOW $570

5’11 CHILLI FISH – WAS $750 NOW $570

5’10 CN CURVE – WAS $750 NOW $570

6’0 CN CURVE – WAS $750 NOW $570

6’0 A2 CURVE – WAS $750 NOW $570

6’1 A2 CURVE – WAS $750 NOW $570

6’2 A2 CURVE – WAS $750 NOW $570

6’4 A2 CURVE – WAS $750 NOW $570 – SOLD

6’4 CN CURVE – WAS $750 NOW $570

6’5 CN CURVE – WAS $750 NOW $570

6’6 CN CURVE – WAS $750 NOW $570

6’8 CN CURVE – WAS $750 NOW $570

6’8 CN CURVE – WAS $750 NOW $570

LOST

5’6 RNF – WAS $750 NOW $620

5’7 RNF – WAS $750 NOW $570

5’7 RNF – WAS $750 NOW $620

5’8 RNF – WAS $750 NOW $570

5’9 RNF – WAS $750 NOW $620

5’10 RNF – WAS $750 NOW $620

6’0 RNF – WAS $750 NOW $620

6’0 RNF – WAS $750 NOW $620

6’1 SDII – WAS $750 NOW $570

6’4 PSYCHO WARD – WAS $750 NOW $570

STACEY

5’9 CD1 – WAS $730 NOW $590

6’0 CD1 – WAS $730 NOW $590

XANADU

PIG 5’6 X 19 1/4 X 2 1/16 – WAS $750 NOW $620

PIG 5’8 X 19 1/2 X 2 1/8 – WAS $750 NOW $620

PIG 6’0 X 19 7/8 X 2 3/8 – WAS $750 NOW $620

XANK 5’10 X 19 1/4 X 2 1/14 – WAS $750 NOW $620

XANK 5’11 X 19 3/8 X 2 1/14 – WAS $750 NOW $620

XANK 6’1 19 1/2 X 2 3/8 – WAS $750 NOW $620

X2.1 6’1 X 18 3/8 X 2 3/16 – WAS $750 NOW $620

X2.1 6’2 X 18 3/4 X 2 3/8 – WAS $750 NOW $620

X2.1 6’3 X 18 3/4 X 2 3/8 – WAS $750 NOW $620

X2.1 6’4 X 18 3/4 X 2 3/8 – WAS $750 NOW $620

A BIT OF SURF AMP…

Posted on: Wednesday, February 09,2011

There’s been plenty of waves around the last few weeks. Hopefully you’ve managed to score a few yourself. If you’re looking for a new board, then check out the clips below. They are clips of some of the new models from Chilli and JS. All boards have been getting a great response from those who have ridden them. They might help you in making your decision when choosing the right board for you…

Chilli Surfboards- The Birds Eye from Josh Simpson on Vimeo.

The Red Pepper from sekulich productions on Vimeo.

JS MODCO & MYSTERY…

Posted on: Saturday, January 08,2011

Some new JS models arrived yesterday afternoon. It was a pleasant surprise opening the boxes and discovering the MODCO and the Mystery. Both models look amazing. JS has hit the spot with these ones!

MODCO

The Taylor Steele movie “Modern Collective” is noted as a break through movie showcasing new age surfing. Jordy Smith stars in this movie riding the new model we call “MODCO”. This model can be ridden 1 inch shorter and has fuller features than the usual Jordy signature model. This is the ultimate bigger guy’s beach break model. RRP $765

It is available in the following sizes:

Check out Jordy ripping in Modern Collective…

The Mystery is a new X-series addition, for a new era of surfing. The Mystery has undergone some serious testing from Jordy Smith (now based out of California) and JS’s newest team rider, Jack Freestone, from the Gold Coast. Both of these guy’s claim the Mystery as their favourite X-series board! Jack might even be riding this at the Pro Junior at Narrabeen this week, so keep your eyes peeled. A flatter rocker and slightly wider hip-square, combined with a fuller, high performance outline give an effortless ride in small to medium sized waves. You can ride this board 1″ to 2″ shorter. It is available in sizes from 5’8″ – 6’4″. RRP $765.

SUMMER LOVIN’…

Posted on: Thursday, January 06,2011

Photo: Nick Sheffield

Happy New Year! With the madness of December over and January kicking into gear we thought it would be cool to show you what models have been the most popular over the last few months. 2010 was the year for shorter, wider and thicker models hitting the shelves. These boards make sense for all surfers and have made surfing your local beach more fun. There is really something for every ability here at Surf Culture. We will make sure you’ve got the right bit of fiberglass under your feet!

MOTORBOAT

One of the latest models to arrive on the floor is the new CI Motorboat.
Rob Machado wanted to bridge the gap between his Biscuit and Gravy, the Motorboat does that. A Low entry rocker along with single to double concave with vee make this board really motor. Super fast and fun in flat faced waves, the Motorboat blends performance and volume into the ideal small to medium wave performance board.

Motorboat’s are built with either “Greenfoam” or recycled EPS, UV cure resins, and recycled fins, as Rob also wanted to make the Motorboat have less impactl on the environment. A limited edition run of 75 boards signed by Rob are planned to have foam waste combined with concrete for water fountains commissioned by Rob’s foundation for schools. Size: Knee to slightly overhead; Skill: Novice to advanced

FEEDBACK
Should be ridden approx. 4 inches smaller than your shortboard.

DESIGNED FOR
Knee to slightly overhead, novice to advanced surfers.
It’s available in sizes from 5’2 – 6’4 and comes standard with Future Fins. RRP $885

BLACK FLAG WHIP

Kelly Slater won his 10th World Title in 2010. Kelly Slater was also busy coming up with new designs to push what’s possible on a surfboard even further. The Black Flag Whip is a model that, since it’s arrival there has been a lot of interest.

MODEL DESCRIPTION
Kelly’s latest edition to his small wave arsenal is now available as the Black Flag Whip. The same shorter, wider Whip outline now has Al’s single to double Tri-Plane Hull bottom.

Kelly finds the board is fast and has an even more responsive feel than the previous single concave version. A double concave deck gets your feet closer to the water line .

We have also added carbon fiber strips on the bottom stretching from the nose to the leading fins. Stopping the carbon fiber near the leading fins concentrates the flex in the tail, thus providing more spring out of turns.

The half moon tail option breaks up the rail line and gives the board more release out of the top of the wave.

FEEDBACK
Should be ridden 3-4 inches smaller than your shortboard, 1/4″ wider and the same thickness.

DESIGNED FOR
Everyday use by intermediate to expert surfers in knee to head high surf. It is available in sizes from 5-8″ to 6’6″
RRP $965

Dane Reynolds is without a doubt the most exciting surfer on the planet today. If you’ve seen his blog, marinelayerproductions.com you’ll probably agree. Constantly keeping people on their toes in and out of the water. Dane’s Dumpster Diver blew minds when he surfed it at Trestle’s, still blowing minds of everyone who rides them.

DUMPSTER DIVER

MODEL DESCRIPTION
Our board designs are direct results of team feedback, so when Dane showed up at the factory requesting a short wide epoxy with single concave and a huge square tail to make the summer bearable, the Dumpster Diver was born. When he came back a week later and wanted one with a narrower nose and a Rookie tail template for the Trestles contest in 3 days, the 2nd Generation Dumpster Diver was created.

Using the front half of our Sashimi model, and the template for the back half of our Rookie short board, this second version version remained under his feet all the way through to his first final at the WCT Trestles 2009.

Though still a work in progress the Dumpster Diver flies and still has enough kick in the tail to carve in the pocket. If you want to try the board as it was in the Trestles contest, then get one quick, as you never know where he will take the design next.

FEEDBACK
Short, wide and ugly, but fun and fast.

DESIGNED FOR
Small to med surf, launching. Intermediate to expert.
Available in sizes from 5’4″ to 6’2″. RRP $810

The board that got people thinking that small wave grovelling could be fun and functional again was the Pod. This board has been around for a few years now, but it’s popularity is still growing. You can bet that you’ll see at least one guy riding one every surf.

THE POD

MODEL DESCRIPTION
The Pod, an inspiration in Kelly’s for new surfboards and design direction, is built to fly. Deep concaves with a foiled nose and a swallow tail keep the Pod lively and maintains its high performance. The “snub” nose puts volume forward, allowing for maximum planing and wave catching. The wide, curvy outline makes the Pod friendly for all levels of surfers. Ride this board 6” to 8” shorter, about 1 1/2” wider and about 1/8” thicker.

Also available in a quad and 5 fin set-up.

FEEDBACK
Punts, turns, you can do it all. A summer favorite.

DESIGNED FOR
Novice to expert surfers for knee high to slightly overhead waves.
Available in sizes from 5’2″ to 6’4″. RRP $795

Easily one of the most popular surfboards EVER, the Flyer is a good all rounder for when the waves are under 4ft and you don’t feel like riding a Fish.

THE FLYER

MODEL DESCRIPTION
A worldwide favorite, this design excels in small to medium surf but still rides and responds like a conventional shortboard. Al considers this the best small wave shortboard he has ever designed. It should be ridden 2” to 3” shorter and 1/4” to 1/2” wider than your normal shortboard. We can build the Flyer up to 7’6” for you big guys.
Also available as a Quad and in XTR technology.

DESIGNED FOR
Small to medium surf for all levels of surfers from beginner to expert. Available in sizes from 5’8″ to 6’6″. RRP $780

With guy’s like Parko, Jordy Smith, Occy, Bruce and Andy Irons riding his boards, it’s no wonder JS is behind some of the best boards on the market. A firm favorite for surfers ranging from the beginner to advanced is the Nitro.

NITRO

The Nitro was JS’ new 2009 small wave innovation and is clearly our #1 best selling model world wide. The Nitro is the catalyst for all new 2010 small wave performance additions and still remains a favorite for many surfers world wide.

Ride the Nitro 4 inches shorter and run with the JS designed set dimensions and feel the speed that comes from the flat rocker and concave combos that make this model a clear winner. It is available in sizes from 5’6″ to 6’6″. RRP $765

The dark horse of Summer 2010/11 is the Kingpin. It started off slow, but the momentum has grown and now it’s one of our biggest selling boards.

KINGPIN

If you love rounded pins then you will love this new double flyer rounded pin tail. King Pin is another addition to the world of shorter and wider models. With a flat deck, wider outline and flyers leading into a little rnd pin tail, the tail offers an incredibly tight turning circle in the pocket. The wide outline overcomes any catch through turns; the flat single concave entry under your chest offers a lot of lift and speed with a double concave between the fins. Try this model and you will be hooked. Ride this board 3-4 inches shorter than normal up to 6 feet. Available in sizes from 5’6″ to 6’6″. RRP $765

The Blak Box is another one of the more popular models from JS. It’s a small wave high performance machine!

BLAK BOX

BLAK BOX offers a fuller curvy outline with a higher and more defined hip pulled from the fins into a nice straight directional tail curve through to the wider tail pod. JS has spent a lot of time on this model combining old school outlines with the latest bottom curves showcasing plenty of detail. Once again Jason has come through with another house favorite amongst the JS pro team for smaller waves. The entry is super flat with a double scoop concave under the chest leading into relatively deeper double concave between the fins and single concave exit out through the wider tail. The deck is flat giving the board an overall feeling of extra forgiveness allowing you to ride this board thinner than a normal performance board. You will find this board fast in flat sections because extra foam has been left under your chest and front foot. Ride this board 3-4 inches shorter than normal. Available in sizes from 5’4″ to 6’6″. RRP $765

A favorite board for a certain amazing surfer. The Konfusion is sure to please the surfer who wants an easier paddling shortboard, but without compromising any performance.

KONFUSION

Once in a while you get that winning model that everyone can enjoy in all conditions from 1- 6 feet. Someone we know stole this board from JS just after creation and to this date tells us that Konfusion is his favorite board of all time. This says a lot coming from a someone who might have won a few world titles. The “KONFUSION” is a new addition to the JS “X Series” category. Expect the ultimate performance board with the extra versatility for all conditions. Available in sizes from 5’6″ – 6’6″. RRP $765

Lee Stacey is a man on the rise. Expect big things from him in the future. Already a favorite amongst young up and coming surfers from all over. His boards are getting more popular by the second, and one of those is The Twist. A small wave board, not dissimilar to a Blak Box or Dumpster Diver, but just with the Stacey touch.

THE TWIST

Inspired by the boards Dane Reynolds surfed in last years Trestle’s contest and worked on with team until now, The TWIST should be ridden 4-6 inches shorter an inch wider .

It has a wide nose and tail outline, a super flat deck for speed and stability, but is ridden the same thickness as your normal board to keep it feeling free and sensitive under your feet.

Ridden in waves up to head high, and designed for anyone looking to enjoy themselves. Available in sizes from 5’7″ to 6’0″. RRP $730.

A big brother to the Twist is the Guild. A great option if you’re looking for something in between your small wave board and regular shortboard.

THE GUILD

Like it’s little brother The TWIST, The GUILD is inspired by what everyone’s trying with small wave performance boards. This year how ever we tried using a more normal short board outline. The combination of a super flat rocker and deep single into double concave helps The GUILD feel fast and responsive, with plenty of squirt, it will cut across any flat section and fit in the tightest of beach break pockets. The perfect cross over board from fish to short board. Available in sizes from 5’6″ to 6’2″. RRP $730

This little bad-boy is a cool looking board. Lee shaped a board similar to this for Mick Fanning during the Hurley contest at Huntington Beach last year. Mick loved it, and it has been a favorite for guy’s looking for something a little different in their quiver.

THE CD-2

The CD2 is a small wave performance fish, it has a wider than average nose to help carry over flat gutless waves, but the tail half of the board has been given a hip which has allowed for the tail to be pulled into a tight swallow. This also means it can be ridden tight in the pocket. The tail rocker is flat for instant speed, but we’ve added a large amount of vee out the back to maintain rail line and help with those tight pocket turns in the smaller waves it’s designed for.

Should be ridden 4 inch shorter, an inch wider and up to an 1/8 thicker. It comes with Stacey twin fin Future fins designed for this model. Available in sizes from 5’6″ to 6’2″. RRP $730

We first got these boards in December. I can’t get enough of these things! They are walking out the door! Chilli has come up with a winning formula once again. The Birds Eye is the perfect compliment to any shortboard loving surfer.

BIRDS EYE

Ride the Birds Eye 2”-3” shorter. It keeps the same volume as your regular board, just shorter and wider.

The Foam is spread evenly from the stringer to the edge of your rail, giving this board its defining feature…

Its got a flaaat deck. Enjoy the flight. Available in sizes from 5’4″ – 6’2″. RRP $750.

For the grovel, Chilli has also given us the Red Peppa. It looks funky, but don’t be fooled. Another really popular board this summer.

RED PEPPA

With a low fast entry to get through flat sections. A deep double concave which keeps transition from rail to rail very smooth. The rounded square v-tail in conjunction with the 3” flat panels out on each rail stabilizes & narrows the water flow under your board keeping speed. Very tech, easy to use. Ride the red Peppa 4” – 5” shorter. Available in sizes from 5’4″ to 6’2″. RRP $750

Probably one of the most interesting boards to come out in the last few years is the Sweet Potato from Firewire. Super fast, super fun!

SWEET POTATO

The SP dramatically changes the ratio between the length and width of a board while still allowing the design to perform at a very high level.

Designer Dan Mann explains, “The aggressive bottom contour creates considerable lift and the deep double concave with a ‘spine’ down the middle divide the board in half isolating the fins, rocker and bottom on one side of the board at a time. This allows the board to get on a rail quickly. The Sweet Potato is the board you should always bring on a surf check, and you’ll find yourself ripping on small days where you’d otherwise go home”. Available in sizes from 4’8″ to 6’4″. RRP $775

Firewire are perfect if you’re looking for board that is durable, but won’t lose performance. The Dominator has been a favorite amongst those wanting a board that crosses between a Pod, Biscuit and a shortboard.

DOMINATOR

Designed by Dan Mann, and perhaps the most versatile board in the Firewire quiver to date, the DOMINATOR combines a full outline with a thick foil from nose to tail and a 5/4/3 fin configuration. Dan moved the wide point back to reduce the nose profile, maintaining all of the speed but with none of the top turn drawbacks of retro nose outlines. Built with the flex characteristics and lightweight of FUTURE SHAPES TECHNOLOGY, the DOMINATOR paddles like it’s turbo charged and does not track like heavier PU boards with similar dimensions. Take Charge! Available in sizes from 5’2″ to 6’10″. RRP $750 – $895.

MITCH CREWS & JACK FREESTONE HANGIN’ IN THE USA…

Posted on: Friday, November 19,2010

Two of Australia’s most exciting young surfer’s at the moment would have to be Mitch Crews and Jack Freestone. They’ve been spending a bit of time in California over the past few months destroying their waves. Mitch rides Lee Stacey’s and Jack rececently signed up with JS Industries. Mitch is riding The Guild in this clip, and Jack is riding the BlakBox and a new board, the Mystery which will be hitting our racks in early 2011.

THE GUILD

• Small wave board
• Flat rocker, deep single into double concave
• Boxy rail, flat deck
• Fast over flat sections

Like it’s little brother The TWIST, The GUILD is inspired by what everyone’s trying with small wave performance boards. This year how ever we tried using a more normal short board outline. The combination of a super flat rocker and deep single into double concave helps The GUILD feel fast and responsive, with plenty of squirt, it will cut across any flat section and fit in the tightest of beach break pockets. The perfect cross over board from fish to short board.

BLAKBOX

The BLAK BOX offers a fuller curvy outline with a higher and more defined hip pulled from the fins into a nice straight directional tail curve through to the wider tail pod. JS has spent a lot of time on this model combining old school outlines with the latest bottom curves showcasing plenty of detail. Once again Jason has come through with another house favorite amongst the JS pro team for smaller waves. The entry is super flat with a double scoop concave under the chest leading into relatively deeper double concave between the fins and single concave exit out through the wider tail. The deck is flat giving the board an overall feeling of extra forgiveness allowing you to ride this board thinner than a normal performance board. You will find this board fast in flat sections because extra foam has been left under your chest and front foot. Ride this board 3-4 inches shorter than normal.

Check the clip and get psyched…

http://www.surfline.com/surflinetv/primetime/young-aussies-tear-up-cali_49832

Back In the Neighbourhood…

Posted on: Wednesday, November 10,2010

It’s been a while since I posted on here, I’ve been lazy, OK, I lie, I was up on the Gold Coast for 5 days and managed to snag a swell at the Superbank which had the blessed winds from the South to go with it. While I was there I broke in my new JS Konfusion. This board is a board that you should jump on! It paddled really well and was an easy board to ride. The single-to-double concave in the back mixed with the slight double under the front foot meant that it went anywhere I wanted it to go. It didn’t take much to get this board moving down the line, and it kept it’s speed through turns also. Get one!!! RRP $765

By Thursday the swell had backed off a touch, so I decided to give an all time favourite of mine, a Chilli ‘Step-Down’. I ride this board more than anything at the moment around home, and I can’t really fault it. Again, this board paddles really easily and you’d ride this one 1-2″ shorter than your regular shortboard. It goes great in Sydney beachies, so you can only imagine how it would go on 2-3ft little runners. Chilli has been shaping these a lot for the likes of Mitch Coleborn and a few other select individuals. RRP $750

Being back home, I’ve now got the hard task of coming to terms with what is on offer for us in Sydney. Luckily, this is easier to deal with knowing that I can rely on my Lee Stacey ‘Twist’! Lee originally came up with this board whilst he was in California for the Trestles event last year. He noticed that Dane was riding something different from the pack and blowing minds. On waves like we’ve had over the last few days, you’ll have an absolute blast! Lee has made this model for guy’s like Kolohe Andino and Mitch Crews. RRP $730

If you’ve been paddling around out Bondi lately, you may have seen a gentleman named Alex blazing on a strange looking board from Firewire. His board of choice is the new Sweet Potato. It’s a funky looking, flat, wide quad set-up with a big ‘spine’ down the middle. As you’re probably aware, we aren’t greeted with the most amazing conditions and boards like this make it all worth it. Alex has been riding a 5’2 x 21 x 2 3/8. RRP $785

Chilli also has something to beat those Summer blues…the Red Peppa. A super flat, super fast punting machine. A hit with Chilli test pilot, Ellis Ericsson. You can ride this up to 4-5″ shorter than your regular shortboard. It will catch waves with ease due to it lower entry rocker and fly through flat sections. RRP $750

JS SUMMER BOARDS…

Posted on: Friday, September 24,2010

Summer is almost here, you can feel it in the air and you can see it with the increasing crowds in the water. To help ease your summer surfing frustrations, JS have developed their small wave quiver consisting of the BlakBox, Kingpin, Nitro and V2.1 models. We have just got our hands on some exact replicas of what Jordy, Bruce, Parko and Luke ride when the waves aren’t right for your shortboard. These boards have been glassed with a 4x4x4 cloth to help out with the overall longevity of the boards.

At the moment we have;

JORDY ‘KINGPIN’ 6’0

BRUCE ‘KINGPIN’ 5’8

PARKO ‘KINGPIN’ 5’10

LUKE ‘KINGPIN’ 6’1

LUKE ‘BLAKBOX’ 5’11

BRUCE ‘BLAKBOX’ 5’6

JORDY ‘BLAKBOX’ 5’10

PARKO ‘BLAKBOX’ 5’8

JS KONFUSION. NOW IN STOCK!

Posted on: Tuesday, August 31,2010

We now have the brand new JS KONFUSION model in store. It would make a great addition to any quiver. You should ride this board 1-2″ shorter than your regular board. RRP $765.

KONFUSION
Once in a while you get that winning model that everyone can enjoy in all conditions from 1- 6 feet. Someone we know stole this board from JS just after creation and to this date tells us that Konfusion is his favorite board of all time. This says a lot coming from a someone who might have won a few world titles. The “KONFUSION” is a new addition to the JS “X Series” category. Expect the ultimate performance board with the extra versatility for all conditions.

Check out this clip of the Konfusion in action…